SXSW 2023: Reflections

Bill and I were glad to attend SXSW 2023 in person. Except for watching movies at home, last year’s virtual experience wasn’t great. I don’t know the final attendance numbers, but Interactive and Film seemed almost as crowded as back in 2019. In his 2023 Opening Remarks, SXSW Chief Programming Officer Hugh Forrest had said that 30% were international attendees, and that seemed to be true: I heard many different languages while waiting for sessions, movies, or music.

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SXSW: March 18 2023

The last day of SXSW 2023 is always bittersweet. Even after a tiring ten days, it’s a little sad to return to real life. This year’s last day was odd though. Not much was happening until midday, when Bill and I watched an excellent comedy, Theater Camp, at the Paramount. Afterwards, we wandered over to the Austin Convention Center, but everything related to SXSW was being disassembled and packed up. We attended a comedy podcast, ate dinner at a favorite restaurant, Moonshine, and then looked for some music without much success. We finally ended up watching the UT men’s basketball playoff game on TV. That turned out to be a good decision: UT won the game to advance to the Sweet 16 in the NCAA Tournament.

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SXSW: March 16 2023

SXSW Music was in full swing today. I listened to sets at three different venues. The Radio Day Stage was still in the Austin Convention Center, although it was banished to Ballroom A on the far southeastern corner near Cesar Chavez. The International Stage became an outdoor tent at the SXSW Registrants Lounge, also banished to a run-down warehouse on the south side of Cesar Chavez. Central Presbyterian Church remained as an evening venue, but St. David’s Church was closed due to renovations. A thunderstorm came through downtown about 9 PM while I was safely seated listening to Madison McFerrin in Central Presby.

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SXSW: March 15 2023

Wednesdays are always an in-between day at SXSW. Although there’s still a few Interactive sessions, most of the tech attendees have left. Music is starting to ramp up, but those folks don’t come for another day or two. The sidewalks aren’t as crowded and finding lunch is definitely easier.

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SXSW: March 13 2023

My entire morning was spent in Ballroom D, which typically has largest and most interesting sessions. After all that sitting, I visited more booths in the Creative Industries Expo—more baklava may have been consumed—and walked around outside to enjoy the sunny spring day. Eventually I made my way over to Zach Scott for a documentary about my idol, Mary Tyler Moore.

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