Bill and I officially shifted to SXSW Music time on Thursday: late nights accompanied by sleeping in the next morning. I saw one movie (another documentary), enjoyed yet-another tasty, free lunch, and listened to some great musicians.

Goodbye, SXSW Interactive. Hello, SXSW Music. No Film for me today. Instead, I listened a talk by David Byrne, enjoyed an outdoor lunch on a sunny spring day, visited some of recently-turned-over venues on Rainey Street, and heard lots of great music.

I started this day with cheese, and it only got better after that. I attended some interesting Interactive sessions, saw one documentary, and spent the evening listening to a smorgasbord of musicians. 

My Monday SXSW schedule included three movies, numerous pop-up venues, and several hours at the Trade Show. The weather was cooler (low 60s) and cloudy. I felt a little guilty for attending just one Interactive session, but three movies consume lots of hours! 

Today’s sessions all started later due to the overnight DST time change. I saw two excellent movies—which take up more time, of course—so I only attended two Interactive sessions and took a quick look at the Trade Show. I’ll spend more time there tomorrow.

Today was the second day of South by Southwest. I was happy with my mix of Interactive sessions today: comedy, journalism, space travel, and self-driving vehicles. In the evening, I visited some pop-up venues: Casa Mexico (colorful), Philly Pour House (loud) and The Copernicus Project: Presented by Land O’Lakes (no butter in sight). I also toured the Donald J. Trump Presidential Twitter Library, created by The Daily Show team.

Today was the first day of South by Southwest 2019. Each year I’m surprised by the crowds on the first day of SXSW. There’s so many people on the downtown streets and in the Austin Convention Center!

South by Southwest 2019 begins tomorrow. Bill and I picked up our badges at the Austin Convention Center yesterday. We each received a bag with a colorful logo and a slim Interactive guide inside. That was all—the Film and Music guides weren’t ready yet. In past years, SXSW bags (one each for Film, Interactive AND Music) contained lots of conference information and freebies. Now all SXSW information is online, and freebies can be collected at the Trade Show and various venues.