Getting Ready for SXSW: 2016

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Bill and I picked up our South by Southwest badges and guides over at the Austin Convention Center this afternoon. We breezed through registration, but tomorrow’s lines will be a different story.

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In preparation for the onslaught of posters and advertisements, half of downtown is now covered with plastic wrap.

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Numerous buildings are being transformed for the conference. The Vince Young Steakhouse has temporarily become the IBM Cognitive Studio. Even the outside of the building was repainted.

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Once again this year, Samsung snagged the prime Micheladas Cantina location right across the street from the Convention Center.

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With minor outside modifications, Flemings Steakhouse has been taken over by Google Play. I predict there will be some serious redecorating inside.

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A ferris wheel promoting the Mr. Robot TV series now sits next to the Frost Bank building. Downtown is almost ready for the annual carnival known as South by Southwest!

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