Bill and I tried, but didn’t win tickets to the iTunes Festival concert featuring Coldplay today. But it was still a good day. Downtown is starting to get really crowded now that SxSW Interactive has ended and Music is starting. SxSW Film goes through Sunday.

Bill showed me the PayPal Lounge this morning. Too bad I didn’t know earlier about this room with free coffee, tacos, power outlets, and a stage. While I was there, the CEO of TOMS, Blake Mycoskie, came running in for a 15-minute interview. In the photo above, he’s standing under the PayPal sign. Notice how no one is paying any attention to him.

Lauren Bush Lauren, granddaughter of George H.W. Bush. She explained that she was a student spokesperson for the World Food Program and this led her to co-found FEED as a mechanism to give back.

The Notesketch for Lauren Bush Lauren’s session.

Oh Myyy!: A Conversation with George Takei. He’s as interesting and articulate in person as he is on Facebook. He spoke about his childhood in a Japanese interment camp and how he was inspired by the civil rights movement.

Closing Keynote speaker was Chelsea Clinton. The room was not as crowded as I expected. She talked about the Clinton Foundation’s focus areas around the world and her personal causes of addressing childhood diarrhea and childhood obesity.

After saving money with yesterday’s free food, I treated myself to a lobster roll at the SxSW food trailer court near Rainey Street. This served as lunch/dinner.

Attended Wicker Kittens, an entertaining documentary about a jigsaw puzzle contest in St. Paul. My Minnesota friends must see this movie.

Walked around Sixth Street for a while, then checked out the light displays over at Republic Square Park. And tried to catch up on my blog entries!