The 2013 Austin Pride Parade attracted huge crowds as it slowly wound down Congress Avenue and across Fourth Street on Saturday evening. Rainbow-themed flag, balloons, and banners proclaimed this year’s theme, “Love Unites,” throughout this 2+ hour parade.

Contingents from businesses such as Whole Foods and Wells Fargo joined the parade line-up. Every few blocks the group from Facebook stopped to perform a flash dance in the middle of the street. Their energy was contagious, and they quickly had the spectators clapping and dancing too.

Local government organizations including the Austin Police and EMS departments were represented. Even a CapMetro bus drove by. Various non-profit agencies also marched to show their support.

Participants were of all ages, races, and sexual orientation. A number of  religious groups marched, including several hundred—maybe even more—from area Methodist churches. Their inclusive messages, such as “We celebrate God’s love for ALL,” resonated with the crowd.

I remember a few years back when the Pride Parade was held on a Saturday morning. Changing to an evening event was a good idea. The parade is still colorful and lively, but the creative use of lights makes it even more fun. And surprisingly, the parade is still 98% PG-rated!